QR codes for dealerships, workshops and car rental

Most of the people who look at your cars do it when nobody is working: evenings, Sundays, the ten minutes between two errands. A code on the windscreen card turns that walk-past into a lead, and because it is dynamic you can drop the price on Friday without reprinting a single card.

The six codes worth printing

One code per job: the vehicle, the forecourt, the service reminder, the workshop counter, the rental glovebox, the invoice.

One code per vehicle, not one per dealership

The windscreen card is the highest-value print in the business, and the common mistake is sending it to the stock homepage — the visitor then has to find, among sixty cars, the one they are standing in front of. Point each card at that vehicle's own page: photos, full history, mileage, monthly finance, and one tap to ask for a test drive.

One code per registration also gives you the number no forecourt has ever had: which cars people actually walk up to. A car with thirty scans and no enquiries has a price problem; a car with no scans has a placement problem. When it sells, retarget the same code to a similar vehicle instead of throwing the card away.

The forecourt that sells after closing time

A sales pitch is closed more hours of the week than it is open. A large code on the window or the forecourt banner, pointing at the filterable stock list with prices, catches the couple walking the dog on Sunday. Print the opening hours and a phone number next to it: the code answers the question, the paper answers 'when can I come?'.

Service reminders that book themselves

The little sticker in the door frame that says 'next service at 90,000 km' is doing half a job. Add a code that opens the booking page and the customer books from the driver's seat, in the moment they notice it. Because the destination is editable, the same sticker can carry the winter check offer in November and the air-conditioning service in May.

Same logic at the workshop counter: one code for a quote request, one on the invoice for the review ask. The invoice is the best review moment you have — the car has just been handed back and the relief is fresh.

Rental: the glovebox card that stops the phone ringing

A rental fleet answers the same five questions all day: what fuel, what to do about a scratch, who to call, where to return it, how tolls work. One code on the key fob and the glovebox card, opening a page with all five, removes most of those calls — and when the fuel policy changes you edit the page, not 200 printed cards.

Print widths, and the reflection that kills forecourt scans

Two traps specific to cars. A windscreen card is read through glass at an angle, with sky reflecting off it — print matte, keep the card flat against the glass and place it high on the passenger side, not low behind the wiper. And forecourt banners live outdoors: matte laminate only, never gloss, or the afternoon sun will blank the code exactly when the most people walk past.

Read the numbers like a sales report

Check scans weekly: the windscreen cards rank interest per vehicle, the window code shows how much demand arrives outside opening hours, the service sticker shows whether reminders convert. And keep the promise honest with customers: scan reports count reads — they never identify the person who scanned.