Can I track scans of a static QR code?

No. A static code contains your destination directly, so no system sees the scan. Use a dynamic code, or add UTM parameters and read them in your own analytics.

Do you count the same person twice?

Every resolution is recorded, so a visitor who scans twice counts twice. We deliberately do not fingerprint devices to deduplicate.

Is scan tracking GDPR-friendly?

It is designed to be: no tracking cookie, hashed IPs, coarse location and no device identifier. Keep your own privacy notice up to date for the destination page.

Spiegazione

Understand your scan analytics

Aggiornato il 19 settembre 20265 min di lettura

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Every scan of a dynamic code passes through Qreator before the visitor reaches your page, which is what makes measurement possible. Static codes cannot be measured at all: they contain your destination directly and nothing sits in between.

What each metric tells you

Qreator scan analytics: total scans, unique scans, period comparison and the scans-over-time chart — The overview strip: (1) total scans, (2) unique scans, (3) the period selector, (4) scans over time — the spike is the day a poster went up.

Scan metrics and what to do with them
Metric	What it answers	Act on it when
Scans over time	Is the campaign alive, and when do people scan?	A peak tells you when to post; a flat line means the placement is wrong.
Countries	Where is the printed material actually working?	One country outperforms the rest — print more there, or add a local destination.
Devices	iPhone or Android, mobile or tablet?	Split traffic to the right app store, or fix a page that only breaks on one platform.
Referrers	Did the scan come from a wallet app, a browser, a re-share?	Unexpected referrers usually mean your link is being copied and shared — worth encouraging.
Last scan	Is this code still in use?	Nothing for months: retire the code or reuse it for the next campaign.

Breakdown cards for devices, countries, referrers and geographic intensity — The breakdowns: (1) devices, (2) countries, (3) referrers, (4) geographic intensity — the share of scans per country in the selected period.

Compare two periods, not one

Qreator scan analytics on a phone: period selector, totals and the scans chart — Same data on a phone: (1) switch the period, (2) the totals with the change against the previous period, (3) the trend.

A single total means very little. The dashboard can compare the selected range with the equivalent range before it, so you see whether last week beat the week before rather than just how many scans happened.

How this stays privacy-friendly

No cookie is written on the visitor's device to count a scan.
IP addresses are hashed, never stored in readable form, and used only to derive an approximate country.
We record device type, not a device identifier, so returning individuals cannot be re-identified.

Get the data out

Any range can be exported as CSV for your own analysis, or as a PDF for a client report. Scheduled reports can send a summary to any address weekly or monthly, so nobody has to remember to log in. Both are paid features: CSV and PDF export and scheduled reports come with Pro and Business.

Send scans to Google Analytics

If your reporting lives in GA4, a code can forward each scan server-side, so scans appear alongside the rest of your traffic even when the visitor blocks browser tracking.

Domande frequenti

Can I track scans of a static QR code?: No. A static code contains your destination directly, so no system sees the scan. Use a dynamic code, or add UTM parameters and read them in your own analytics.
Do you count the same person twice?: Every resolution is recorded, so a visitor who scans twice counts twice. We deliberately do not fingerprint devices to deduplicate.
Is scan tracking GDPR-friendly?: It is designed to be: no tracking cookie, hashed IPs, coarse location and no device identifier. Keep your own privacy notice up to date for the destination page.