QR codes for product packaging
Packaging is printed in long runs and lives on a shelf for years, so the code on it must outlast the campaign behind it. A dynamic code lets you move from launch page to manual, warranty registration or refill purchase without a single new print run.
- One code across the product lifecycle: launch, support, repurchase
- Country routing to the right local store or language
- Scan analytics as a proxy for real product engagement
- SVG vector at any size, with pre-flight checks before the print run
Create your packaging QR code
Pick a type
Seven payload formats, encoded directly into the code.
Design it
Colors, module shapes, frames and a logo.
No credit card to generate. Vector export and saved codes need a free account.
Print runs outlive campaigns
A pack printed today can still be on a shelf in two years. Pointing it at a campaign URL guarantees a dead link; pointing it at a dynamic code guarantees you can always move it, from the launch page to the manual, then to a refill offer.
Pre-flight before the print run
On packaging the cost of a mistake is the whole run. Check contrast against the substrate colour, keep at least 2 cm per side on small packs, preserve the quiet zone and keep any logo under a quarter of the code area with error correction at level H.
Questions, answered
- What size should a QR code on packaging be?
- At least 2 cm per side for handheld scanning, more when the pack is viewed on a shelf from a distance. Always keep a clear margin of at least four modules.
- Can I print the code in my brand colour?
- Yes, as long as the modules stay clearly darker than the background. The pre-flight check warns you when contrast falls into unreliable territory.
- Can one code serve several countries?
- Yes. Country rules route each scan to the local page or store, from a single printed code.
Free tools and guides
Decode an existing code, generate a batch from a CSV, build a tracked URL, or read the print guides behind these recommendations.
Seven QR code payload types
Restaurant menu
Update dishes and prices without reprinting table tents.
Event ticket
One printed code for programme, live schedule and feedback.
Guest WiFi
Guests join in one scan — no password read out at the desk.
Business card
Save your details in one scan, or point at a page you control.
Google reviews
Open the review form in one scan, on receipts, tables or packaging.
Profile, post or reel opened straight from any phone camera.